Every great brand has a story. Ours has four paws, a very strong opinion about nap schedules, and an uncanny ability to sit directly on top of whatever we're working on.
Meet Reggie — the real CEO of Reggie & Co.
7:00am — The Morning Briefing
While most CEOs start their day with a strong coffee and a strategy meeting, Reggie begins his with a thorough inspection of the duvet. Once satisfied that everything is in order (i.e., still warm), he graciously allows the rest of the household to wake up.
Meanwhile, behind the scenes, we're checking overnight orders, responding to customer emails, and making sure every digital download has landed safely in inboxes across the UK and beyond.
9:30am — Design Approval
This is where Reggie truly earns his title. Every new colouring page, planner sheet, and party invitation must pass his rigorous quality check — which involves sitting on the printed proof for approximately 4–7 minutes before giving a slow blink of approval.
We take this very seriously. If Reggie isn't comfortable on it, it doesn't go live.
11:00am — The Power Nap (Strategic Rest Period)
Innovation requires rest. Reggie retreats to his favourite sunny spot — usually the corner of the desk, directly in front of the monitor — for his mid-morning recharge. We use this time to work on new collections, write blog posts (like this one!), and plan upcoming launches.
1:00pm — Customer Research
Reggie is deeply committed to understanding our customers. This mostly involves watching birds through the window with intense focus, but we like to think it inspires the wildlife-themed colouring pages that have become some of our bestsellers.
3:00pm — The Afternoon Patrol
A thorough walk around the house to ensure all is well. Reggie checks the bookshelves, the windowsills, and occasionally the laundry basket. We check our Pinterest analytics, update product listings, and schedule social content.
5:00pm — End of Day Review
As the working day winds down, Reggie takes his position on the sofa for the evening debrief. He reviews the day's events (mostly by staring into the middle distance), and we wrap up any final orders, respond to messages, and plan tomorrow's to-do list.
Why We Named the Brand After Him
Honestly? Because he was there from the very beginning. When we were designing our first colouring book at the kitchen table, Reggie was there — sitting on the sketchpad, knocking pens off the desk, and generally making himself indispensable.
He reminded us that the best things in life are simple: a cosy afternoon, a beautiful page to fill in, and someone you love nearby. That's the feeling we try to put into every single product at Reggie & Co.
Want to Bring a Little Reggie Energy Into Your Day?
Browse our collection of printable colouring pages, planners, and activity packs — designed to bring calm, creativity, and a little joy into your everyday. Instant download, no waiting required. (Unlike Reggie, who will absolutely make you wait for his attention.)
Not sure where to start? Check out our Best Sellers — the printables our customers love most. Or head back to the Reggie & Co. homepage to explore everything we have to offer.
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